Use these free Zillow lead response templates for availability questions, showing requests, seller inquiries, and follow-up. Choose an email or text, check the property details, and make the reply your own.
Prepared by the Real Extent team. Updated .
These are starting points, not measured conversion results. See the sources and how to adapt them.
Choose the situation and fill in the details. Check the property facts before copying your message or saving it as a text file. No account needed.
Your entries stay in this page and are cleared when you reload it. This tool fills the blanks; it does not send messages.
Subject: Seeing [Address] this week Hi [First name], Thanks for asking about [Address]. I can show it [Day] or [Day]. Which works better for you?
Fill in 4 remaining fields to copy or download.
See how Real Extent drafts a response to a Zillow inquiry and lets you approve it before sending.
Build My Assistant →Just need a template? Skip to the 8 free templates ↓
Illustrative demo with sample data.
1. Within 5 minutes
Subject: Seeing [Address] this week
Hi [First name], Thanks for asking about [Address]. I can show it [Day] or [Day]. Which works better for you?
Why it works: Two confirmed showing times give the buyer a specific choice. Check listing access before offering them.
2. Within 5 minutes
Subject: [Address] is still available
Hi [First name], Yes, [Address] is still available as of today. I can also send the disclosures and what nearby homes sold for. Would you like to see it this week?
Why it works: Answer the availability question after checking current status. Offer disclosures or comparable sales only when you can provide them.
3. Within 5 minutes
Subject: About [Address]
Hi [First name], [Address] went under contract this week, sorry about that. There are [Number] homes nearby in the same price range that are still available. Would you like me to send them?
Why it works: Explain the verified status and offer a useful alternative. Fill in the number only after checking comparable available homes.
4. Within 5 minutes
Subject: Your question about [Address]
Hi [First name], I saw you were looking at [Address] on Zillow. Are you hoping to see it soon, or getting a feel for the area for now?
Why it works: When someone only taps the contact button, a simple either-or question tells you how ready they are without feeling like an interview.
5. Within 5 minutes
Subject: Your question about [Address]
Hi [First name], [One-sentence answer to their question]. If it helps, I can introduce you to a lender who can tell you what the monthly payment would be. Would that be useful?
Why it works: Answer first, then offer the next useful step. Never guess at a number you don't know. Say you'll find out.
6. As soon as practical, if text is an agreed channel
Text message
Hi [First name], it's [Your name] with [Brokerage]. I saw your question about [Address] on Zillow. I can show it [Day] or [Day]. Which is better for you?
Why it works: Say who you are and why you're texting in the first line, so it doesn't read like spam.
7. The same day
Subject: What [Address] could sell for
Hi [First name], I can prepare a price range for [Address] using recent comparable sales and the home's condition. Would a 20-minute visit this week work for you?
Why it works: Explain how you will prepare an estimate and ask for the information you need. An estimate is not a guaranteed sale price.
8. 1 day after your first reply
Subject: Two homes like [Address]
Hi [First name], In case [Address] isn't quite right, two homes nearby have the [Feature] you might like. Would you like the links?
Why it works: Something new to look at is easier to answer than a second “did you see my email?”
Illustrative example with invented details, not a customer result.
Inquiry: “Is 45 Lakeview Drive available? We would like to see it Saturday.”
If you have not checked: “Hi Maya, thanks for asking about 45 Lakeview Drive. I’m checking its status and Saturday access. Would morning or afternoon suit you better?”
Once availability and access are confirmed: “Hi Maya, 45 Lakeview Drive is available, and I can show it Saturday at 10 or 2. Which works better?”
The second reply belongs after verification. An inbox assistant cannot infer current listing status from an old inquiry, and Real Extent does not currently connect to the MLS.
We wrote these examples around common questions in property inquiries. They have not yet been independently reviewed by an agent or tested in a conversion study.
Replace every bracketed field. Verify availability, showing access, prices, disclosures and comparable homes before mentioning them. Choose a contact channel the person has agreed to and follow your brokerage’s process.
Are you an agent who wants to review these examples? Send the team a correction or suggestion. Share feedback without client names or private messages. We will ask before publishing your feedback or credit.
Zillow, Realtor.com and Redfin are trademarks of their owners. Real Extent isn’t affiliated with or endorsed by them. These templates work with leads from any website.
Real Extent works inside your email. When an inquiry from Zillow, Realtor.com or your website arrives, it writes a reply in your voice using what they asked, adds them to your leads, and pings your phone. You tap Approve, or let it send on its own once you trust it.
Plans from $19/month, billed when you subscribe. Sending starts on Ask first. Need setup help?
Keep reading