AI replies to new real estate leads, written in your voice
A new inquiry from Zillow, Realtor.com, your website or an open house lands in your inbox. Within minutes, Real Extent has read it, written a reply in your voice that answers what they actually asked, and added them to your leads.
You get a ping on your phone. Tap Approve and it's sent from your own email address. Or, once you trust it, let it send on its own.
How lead replies work
- 1
A lead writes in
From a home search site, your website's contact form, a text, your website chat, or an open house sign-in.
- 2
It reads what they asked
The home, the day they mentioned, their question. Newsletters, receipts and automated mail are set aside without using AI.
- 3
It writes the reply
Short and specific, in the voice you picked during setup. If they want to meet, it can offer your booking link.
- 4
They're added to your leads
With their source, what they're looking for, and a lead score that says who to call first.
- 5
You approve, or it sends
Sending starts on Ask first, so every reply waits for you. Switch it to send on its own whenever you're ready.
- 6
Follow-ups are lined up
If they don't answer, a follow-up is scheduled. It stops the moment they reply.
You stay in charge of what goes out
- Every reply waits in Approvals until you tap Approve, Edit or Reject, unless you've told it to send on its own.
- Replies go from your own email address, in your own thread, so they look like you wrote them.
- Anything that mentions commission, contracts or money is flagged. If the assistant wrote it on its own, it waits for your OK even when sending is automatic.
- People who ask not to be contacted are marked as opted out and never emailed again.
Questions agents ask
- Which lead sources does it work with?
- Anything that arrives as an email: Zillow, Realtor.com, Redfin, Homes.com, your brokerage's site, and most others. It also has its own contact form, a website chat bubble, and an open house sign-in page, and reads texts from Quo, Google Voice and Telegram.
- Will it sound like a robot?
- It's written to sound like a quick, thoughtful reply typed from your phone: two to four sentences, their details, one question. No “I hope this email finds you well.” You pick the personality and sign-off, and it learns from your edits.
- What if a lead asks something it doesn't know?
- It says you'll find out instead of guessing. It never makes up prices, availability, HOA fees or school details.
- How fast does it reply?
- While the app is open it checks your inbox every minute or two, so a reply is usually ready within minutes. In the background it keeps checking through the day.
Be the first agent to answer, every time
Connect your email, and new leads get a reply in your voice while you're at a showing.
Plans from $19/month, billed when you subscribe. Sending starts on Ask first. Need setup help?
Keep reading
- Follow-upsReal Extent follows up with leads who go quiet on the schedule you pick, writes each email from what they actually said, and stops the moment they reply.
- Zillow lead reply templatesUse 8 free Zillow lead response templates for availability questions, showing requests, seller inquiries, and follow-up. Personalize and copy each reply without an account.
- Built-in CRMReal Extent's built-in CRM adds leads from your inbox, scores who to call first, and keeps every email and text with each person on one page, plus tasks, notes and deal dates.