Real Extent vs Lofty
Lofty (formerly Chime) is an all-in-one platform for agents, teams and brokerages: an IDX website, a CRM, marketing automation, AI tools, and optional paid lead generation. Real Extent is an AI assistant that works inside your own email and calendar and writes your replies and follow-ups for you. Here's how they compare, as of October 2026.
Facts about Lofty come from its own website, checked October 19, 2026. Prices and features change, so check their site before deciding.
Side by side
- What it is
Real ExtentAn AI assistant in your email and calendar that writes replies and follow-ups in your voice, books showings, and keeps a simple CRM.
LoftyA platform with an IDX website, an AI-powered CRM, marketing automation, social tools and lead generation programs.
- Published price
Real ExtentStarter $19/month, Pro $49/month, Team from $99/month for up to 5 people. Published on our pricing page.
LoftyNot published. Every plan (Agent, Team, Broker, Enterprise) says “Request Pricing.” Lofty says price depends on the package, seats, upgrades and lead programs.
- Website
Real ExtentNo IDX website. You get a chat bubble and a contact form for the site you already have.
LoftyA fully customizable IDX website, plus optional SEO and design services.
- Lead generation
Real ExtentWe don't sell leads. It answers the leads you already get, from any source.
LoftyPaid buyer and seller lead programs, with ad management fees. Lofty notes results aren't guaranteed.
- AI
Real ExtentWrites every reply and follow-up for that person in your own inbox, and waits for your OK until you let it send on its own.
LoftyLists AI tools including Lofty Cowork, AI lead scoring, AI task prioritization and custom AI agents.
- Getting started
Real ExtentSign up and connect your email. Most agents are set up in a few minutes.
LoftyRequest pricing or a demo. Live onboarding and training are listed.
| Topic | Real Extent | Lofty |
|---|---|---|
| What it is | An AI assistant in your email and calendar that writes replies and follow-ups in your voice, books showings, and keeps a simple CRM. | A platform with an IDX website, an AI-powered CRM, marketing automation, social tools and lead generation programs. |
| Published price | Starter $19/month, Pro $49/month, Team from $99/month for up to 5 people. Published on our pricing page. | Not published. Every plan (Agent, Team, Broker, Enterprise) says “Request Pricing.” Lofty says price depends on the package, seats, upgrades and lead programs. |
| Website | No IDX website. You get a chat bubble and a contact form for the site you already have. | A fully customizable IDX website, plus optional SEO and design services. |
| Lead generation | We don't sell leads. It answers the leads you already get, from any source. | Paid buyer and seller lead programs, with ad management fees. Lofty notes results aren't guaranteed. |
| AI | Writes every reply and follow-up for that person in your own inbox, and waits for your OK until you let it send on its own. | Lists AI tools including Lofty Cowork, AI lead scoring, AI task prioritization and custom AI agents. |
| Getting started | Sign up and connect your email. Most agents are set up in a few minutes. | Request pricing or a demo. Live onboarding and training are listed. |
Which one fits you
Lofty is the better pick if
- You want a website with IDX home search and a CRM from one company.
- You want to buy leads and have the ads run for you.
- You run a brokerage and need white label, single sign-on or a custom org structure.
Real Extent is the better pick if
- You already have leads and a website, and the problem is answering and following up fast.
- You want published pricing and to try it today without a sales call.
- You want emails written for you from your own address, in your own voice.
Lofty is a bigger platform: website, CRM, marketing and lead generation in one. Real Extent does one job well: it works your inbox and calendar so leads get answered and followed up. If you already have a website and leads, Real Extent is the faster, cheaper way to stop dropping them.
Questions agents ask
- Does Real Extent build me a website?
- No. It adds a chat bubble and a contact form to the site you already have, and answers the people who use them.
- Does Real Extent sell leads?
- No. It helps you answer and follow up with the leads you already get, from Zillow, your website, open houses or anywhere else.
- Is Lofty the same as Chime?
- Yes. Chime renamed itself Lofty.
Sources
- Lofty pricing (checked October 19, 2026)
Lofty is a trademark of its owner. Real Extent isn’t affiliated with or endorsed by it.
Try it on your own inbox
Published monthly pricing and setup in a few minutes.
Plans from $19/month, billed when you subscribe. Sending starts on Ask first. Need setup help?
Keep reading
- Lead repliesReal Extent reads new inquiries from Zillow, Realtor.com, your website and open houses, and writes a reply in your voice within minutes. It waits for your OK until you tell it to send on its own.
- Messages inboxReal Extent brings texts from Quo and Google Voice, Telegram, and your website chat into one inbox next to your email, and drafts replies for you to send.
- vs Follow Up BossHow Real Extent and Follow Up Boss differ for real estate agents, as of October 2026: what each one does, published pricing, and which fits a solo agent or a team.